Press Release, March 20th 2025. Profinpar.
The entrepreneurial fund Profinpar Fund II is proud to announce its investment in Stellar Tech, a Brussels-based company specialising in influencer marketing. This fund raising supports the acquisition of a major competitor in Germany, marking an important step in the creation of a European group destined to become a key player in a fragmented sector undergoing strong organic growth.
Founded in 2015 by entrepreneurs Cathy Pill and Sarah Levin, Stellar Tech offers an innovative SaaS platform for marketing agencies and brands looking to maximise the effectiveness of their influencer advertising campaigns on social networks. The Stellar platform optimises campaign management and maximises return on investment for clients, in particular through the use of artificial intelligence and machine learning. The company serves such high-profile clients as Disney, Nintendo, Dyson, Air France and Ketchum.
With a strong presence in the Benelux and French-speaking markets, Stellar aims to strengthen its position in Europe through strategic acquisitions. The acquisition of IROIN®️, Germany’s leading influencer marketing platform, fits perfectly with this strategy and enables Stellar to enhance its product offering and accelerate its expansion in the DACH region. This acquisition, which is the second in less than a year following that of Influo (now renamed Creatorz) in June 2024, strengthens Stellar’s position as a major influencer marketing player in Europe.
The market for influencer marketing software is growing rapidly, fuelled by the increasing adoption of this strategy by brands and communications agencies to reach their target audiences. Numerous market studies confirm the increase in budgets allocated to influencer marketing, leading to a significant rise in investment in tools dedicated to running and measuring these campaigns. The global influencer marketing market is expected to reach USD 25.4 billion by 2024. Annual growth projections for the European market are around 15%.
Profinpar is investing in Stellar alongside other shareholders, including Cédric Pierrard, an investor at Profinpar. Cédric is the founder and former CEO of Efficy, a European CRM platform, he will chair Stellar’s Board of Directors.
« Profinpar is enthusiastic about the idea of supporting Stellar in this crucial phase of its development. With solid foundations in its historic markets, Stellar is perfectly positioned to capitalise on the expected growth in the sector and to act as a consolidator at European level. In addition, the collaboration with Cédric Pierrard meets the company’s needs and is a perfect illustration of our investment model, which mobilises capital and skills to support the development of fast-growing companies, » said Dimitri de Failly, partner at Profinpar.
Cathy Pill, founder and CEO of Stellar Tech, is proud of the company’s track record and confident in its ability to become a European leader in a fast-growing market. She believes that Profinpar is the ideal partner to support Stellar Tech at this stage of its development: « Profinpar’s investment as lead investor in this financing round marks a decisive step for Stellar. In addition to the capital they are providing, Profinpar will actively support us on the board of directors to ensure that the company can effectively implement its development strategy.”
