The Barracuda Company is a leading name in electric bicycles in Wallonia and Brussels, known for its wide selection, competitive pricing, and knowledgeable staff. The company currently operates five stores (Wavre, Waterloo, Drogenbos, Brussels, and Woluwe), all dedicated exclusively to electric bikes.
The Barracuda Company operates under two distinct brands – Barracuda and MyCityBike – each with its own positioning and marketing approach.
The three Brussels stores operate under the MyCityBike brand, which targets the urban electric bicycle segment, while Barracuda, covering Wavre and Waterloo, focuses more on the electric mountain bike and trail bike segment.

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"I chose to partner with Profinpar to support the development of my business because their approach is deeply rooted in entrepreneurship. Their support model goes far beyond financial aspects: Profinpar involves entrepreneurs like me in governance, which allows me to debate, exchange ideas, and enrich my thinking. It’s highly stimulating."

Frédéric VERBEECKCEO - The Barracuda Company