IHPO, founded in 1988, is a key player in the low-cost retail sector. Its business model is based on purchasing unsold batches of major brand household appliances and operating a low-cost structure, which allows for a very wide selection of great deals depending on arrivals. This outlet-style approach is particularly well suited to current market trends, with customers increasingly seeking the best value for money.

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"I acquired IHPO out of a passion for retail and promotions, but also because the company was facing an exciting strategic and managerial challenge. It was Profinpar’s entrepreneurial approach and the business value brought by its team that convinced me to partner with them."

"I acquired IHPO out of a passion for retail and promotions, but also because the company was facing an exciting strategic and managerial challenge. It was Profinpar’s entrepreneurial approach and the business value brought by its team that convinced me to partner with them."

Marc van CUTSEMCEO - IHPO