IHPO, founded in 1988, has just celebrated 30 years of success. Its business model is based on the purchase of batches of major brand household appliances and on a low-cost organisation that offers a very wide choice of bargains as and when they arrive. This outlets-style approach is particularly well suited to current market trends, with customers increasingly looking for the best value for money.


I bought IHPO out of a passion for retail and promotion, but also because the company was facing an exciting strategic and managerial challenge. It was Profinpar's entrepreneurial approach, reflected in the added business value of its people, that made me decide to partner with them.